Now, with the return of professional sports - a category Corona has long supported - the brand is ready to share its refreshed perspective with the world. Since then, "La Vida Más Fina" has evolved in subtle ways to address current conversations and shifts in the consumer lifestyle. The campaign began to take shape earlier this year but was paused as unexpected cultural considerations came into play. Spearheading the work is creative agency MullenLowe LA, which joined the Constellation Brands roster in March 2019. And who better to introduce this concept than Snoop?" "Through the new campaign, we're acknowledging that the aspects of our lives that have always been important always will be: doing what makes you feel good with the people you care about and enjoying the moment in front of you. " La Vida Más Fina is a modern expression of Corona's lifestyle and respected place in culture," said Ann Legan, vice president of brand marketing, Corona. These beliefs are embedded deeply in Corona's - and Snoop Dogg's - roots and are universal values that continue to grow in importance. "La Vida Más Fina" celebrates the brand's proud heritage: appreciating what you have, going with the flow and choosing to live on the bright side. Teaming up with a brand like Corona to encourage people to find more good in life, that's La Vida Más Fina." "And with everything going on in the world, that's a perspective people really might need to hear right now. "You can't choose everything in life, but you can still choose to find the fine in life," Snoop Dogg said. Translated as "the Fine Life," La Vida Más Fina encourages people to explore the fundamental truth that more fulfillment and joy can be found in just about anything, simply by changing one's outlook. The fully integrated marketing campaign marks a refreshed take on the Corona lifestyle and an evolved, more optimistic tone for the brand as it continues to honor the OG classic Corona Extra while also growing to introduce Corona Hard Seltzer and other innovations.Īs written on every bottle, Corona is crafted to be La Cerveza Más Fina, "the Finest Beer," and the new campaign takes this philosophy a step further. 17, 2020 /PRNewswire/ - The Corona family of brands has teamed up with entertainment icon Snoop Dogg to debut "La Vida Más Fina," its first campaign designed to unite the Corona brand family. For more information, visit, and refresh your perspective on Instagram or on Twitter.CHICAGO, Aug. All-new Corona Refresca MÁS is available in Mango Citrus and comes in 24-ounce, single-serve cans (MSRP $3.49).Ĭorona Refresca and Corona Refresca MÁS invite drinkers to live by their own rules. It’s available in a 12-can variety pack with four 12-ounce slim cans of each flavor and 4.5% ABV (MSRP $15.99). “These offerings are yet another nod to the brand’s proud Mexican roots, serving as an opportunity to put a signature Corona spin on the classic agua fresca.”Ĭorona Refresca is available in three bold, bright, tropical, lime-infused flavors: Coconut Lime, Guava Lime and Passionfruit Lime. “Both Corona Refresca and MÁS demonstrate our ability to bring innovative options to new, flavor-seeking consumers while delivering the relaxed Corona lifestyle people have come to know and love,” said Ann Legan, vice president of brand marketing, Corona. Both Refresca and MÁS are projected to contribute to Corona’s overall brand growth within the flavored malt beverage category. Following a brief pause in production in 2020, Refresca triumphantly returns to shelves and delivery services nationwide accompanied by the all-new Corona Refresca MÁS, a bigger, bolder offering that provides an amplified sensory experience.
Launched in 2019, Corona Refresca quickly earned favor among drinkers.
For this relaunch moment, Corona Refresca will be available in a 12-can variety pack and will introduce new Corona Refresca MÁS, a bigger, bolder 24-ounce single-serve can option available in Mango Citrus with an ABV of 8%. The iconic brand’s first premium, flavorful, tropical cocktail returns to shelves nationwide accompanied by a bigger, bolder single-serve offeringĬHICAGO, Ma(GLOBE NEWSWIRE) - The Corona family celebrates the return of Corona Refresca, the iconic brand’s first premium, flavorful, tropical cocktail that delivers the fruit-forward flavors of the tropics, inviting people to live “La Vida Sabrosa,” or the flavorful life.
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